Amanaie aplicativos sociais

Everyone in Brazil knows Brazil is a leader in social networking, but it is nice to see some recognition from the outside. VentureBeat, a US-based online magazine covering “news about innovation for forward-thinking executives,” featured Amanaiê and Gilberto Jr in a June 22nd article entitled ‘Brazil: Social advertising’s next frontier.’

Describing Amanaiê’s mission, Gilberto Jr. said, “We address the problem of the lack of relevance in display advertising. We believe advertising can be more engaging and it can be where people already are, instead of trying to take them out of there and lead them to some kind of advertising website. Advertising should be viral and spread out spontaneously. Amanaiê, in just 10 months, is already the leader [in] the social ads market in Brazil.”

Read the interview in full here.