ambev / mpm / vai uma aí
Client: Ambev, largest private producer of consumer beverages in Brazil, and largest beer producer in Latin America. Creative: MPM Propaganda.
Objective:generating registration for the Ambev's highly regarded management training program for 2010; developing awareness of the brand in social networks.
Application: "Vai uma aí?" is a game in which the user works on a virtual beverage production line, winning virtual bottled drinks; the user increases his rank in the game by distributing the virtual beverages to his/her friends via social networks.