uol / minha loja
Client: PagSeguro, acquired by UOL in 2007, is a complete system for online payments.
Objective: a branding strategy to demonstrate that PagSeguro is a secure web payment tool that is fast and easy to use; developing brand recognition in social networks.
Application: a complete virtual store that works with the user's Orkut profile, with payment via PagSeguro. The user can sell products and buy friends' products, as well as navigate via tags and search for products throughout Orkut. The user can promote his or her store via Twitter, email or links, and embed the store in Orkut Scraps, or in blogs or websites.