uol / futebol zoeira
Client: UOL, the leading content portal in Brazil since 1996.
Objective: generate traffic for the sports content channel on UOL; develop greater brand recognition in social networks.
Application: "UOL Futebol Zoeira" is a fun application for soccer fans. The user chooses their favorite team and gets the latest news about that team directly from UOL Sports. For entertainment the user can mock opposing teams and follow the rankings of the most mocked and most loved teams among their friends.