renault / tazio / bolão f1
Client: Renault and Tazio.com, a Brazilian motorsports site.
Objective: increase traffic for Renault, sponsor of Tazio.com, by offering news and promotions to users of the microsite and Orkut application; increase brand awareness via social networks.
Application: "Bolão F1 Tazio" allows users to see motorsports news from www.tazio.uol.com.br and bet on the results of Grand Prix races, competing for exclusive prizes from Renault.