Discover Card (US)
Client: Discover Card, one of the major credit card brands worldwide. Creative: SocialAmp, New York.
Objective: Gain fans for the brand on Facebook and increase brand recognition for the Student Card via social networks.
Application: A microsite integrated with Facebook via Facebook Connect. The Discover Card Contest allowed users to submit art via a Flash application; winning designs were selected to be on upcoming versions of the Discover Card for college students. Users logged in using their Facebook accounts, and could comment, vote, and share designs with their friends.