fundação abrinq
Client: Fundação Abrinq is a non-profit foundation created in 1990 with the objective of mobilizing support on issues affecting children and adolescents. Creative: Repense Comunicação
Objective: increase donations to Fundação Abrinq through social network activities; increase brand awareness; offer the user information about the difference a simple donation to the Foundation can make in the lives of children and teens.
Application: taking advantage of the viral nature of Twitter, SocialSmart partnered with Repense to build this application that encourages users of the social network to make donations to Fundação Abrinq.